The Gender Gap in Advertising
From the Seneca Falls Convention in 1848 to the first celebration of International Women's Day in 1911, to the wave of women's suffrage that swept a plethora of countries in the 20th century, the last several hundred years have unquestionably brought about significant advancements in the international campaign for women's rights. While these must and should be recognized, they should also not be seen to the exclusion of contemporary, 21st-century persistence of sexism and gender inequality. While often more subtle now that a hundred years ago, gender dichotomization and unequal portrayal of different genders play a significant role in media and advertisements. Take, for instance, the Gap campaign for children's clothes advertising boys' clothes marketed as for, "The Little Scholar" and girls' clothes for "The Social Butterfly." Immediately, a difference arises between the framed audiences of the ads. The boys' clothing line is geared...