Philosophy, Books, Etcetera by Chaidie

Hello, friends! Today I'll be discussing and analyzing the form, content, rhetoric, and meanings of two advertisements. The first ad, a Super Bowl commercial for the well-known Amazon virtual assistant, Alexa, is a widely remembered ad due to its comedic character. The second advertisement I will be looking at is a 2011 print advertisement for Pepsi's ad for their then-new skinny can Pepsi. In the fourth quarter of the Super Bowl LII, Amazon bought a 90-second commercial promoting their virtual assistant, Alexa. The clip, titled "Alexa Loses Her Voice," portrays a fictional scenario in which Alexa loses her voice, forcing workers at Apple headquarters to hire celebrities to replace her.  Gordon Ramsay, Cardi B, Rebel Wilson, and Anthony Hopkins go through a series of humorous and cataclysmic oral exchanges with the Alexa users, and the commercial ends with Alexa confidently taking back the reigns.  This Amazon ad uses a variety of stylistic elements to amuse th

Hello, readers! My name is Chaidie, and you are reading the first post on my smashing new blog. Today, I am going to be looking at media and advertisement. My own media consumption typically involves sources of educational enrichment, communication, current events, and entertainment. To give you a snapshot of what that looks like, this is what I found upon tracking my media usage last weekend: I spent (1) several hours reading history books,  (2) an hour listening to lectures on Ancient Greece, (3) about an hour total using text, email, and other forms of communication, (4) half an hour reading the news, and (5) a couple of hours reading enjoyable fiction (P. G. Wodehouse - would recommend). As you can see, I relied more heavily on printed works than on technology for my sources of entertainment and enrichment. While I was sick that weekend, I would typically also consume more school-related media (such as academic articles) on my computer. There was also a large chunk of my media